And so, the word "covfefe" was coined.

Donald Trump took to Twitter on Tuesday night to complain about the media, as per usual, but the president unwittingly sent out an incomplete tweet -- with a misspelling the internet had a lot of fun with.

"Despite the constant negative press covfefe," Trump tweeted, with "covfefe" presumably meaning "coverage."

At the time of writing, the tweet still hasn't been taken down. It's really him, folks.

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Soon Twitter were getting on board the "covfefe" train, because gee, this was certainly a "covfefe" of a mistake.

We're just wondering, is it pronounced "cov-FEY-FEY" or "cov-FEE-FEE?"

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And yes, someone has already registered covfefe.com.

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And t-shirts.

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Early contender for word of the year, anyone?